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Vintage Kuppenheimer Style. . .


In keeping with our theme here the last several days, here are a dozen vintage print ads, mostly from the 1940s I believe, for Kuppenheimer suits and overcoats.  Funny how the suggestion of capability, glamor, and the promise of, ahem, female company to put it politely, were used even then to sell male professional attire.  

One is left to speculate whether, or not the current predilection, and related advertising, for ultra casual man-child slobwear and so called 'technical' athleisure conveys the same ideals.  I wonder what the 'Father of Advertising,' the late David Ogilvy, might have to say about the subject.

 -- Heinz-Ulrich













Comments

  1. Old SchoolMarch 24, 2020 at 12:34 PM

    This photo can give us all a good idea what Mr. Ogilvy would think about the current proliferation of slobwear:

    http://brandsone.com/wp-content/uploads/2014/05/David-Ogilvy.jpg

    ReplyDelete
  2. WSTKS-FM WorldwideMarch 24, 2020 at 5:03 PM

    Ha! Yes. And I'll bet, from the look of it, that he was a reasonably natty dresser too.

    Best Regards,

    H-U

    ReplyDelete

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All opinions are welcome here. Even those that differ from mine. But let's keep it clean and civil, please.

-- Heinz-Ulrich

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